Which major sports brand first launched an AR app allowing customers to virtually try on shoes by pointing their smartphone camera at their feet?

Augmented Reality (AR) is transforming how sports retailers engage with customers and showcase their products. From virtual try-ons for equipment to immersive stadium experiences in-store, AR is changing the game in sports retail. Test your knowledge about this cutting-edge technology's impact on the sports industry!

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Nike (with their Nike Fit AR technology)
Adidas (with their Adidas AR Footwear app)
Under Armour (with their UA Virtual Footwear platform)
New Balance (with their NB Virtual Try-On system)