Which global retailer created a store design program called 'Homegrown' that requires each new location to incorporate local cultural elements and traditional craftsmanship into at least 30% of its visual merchandising?

Traditional cultural elements have become increasingly important in retail visual storytelling, especially for brands aiming to connect with consumers through heritage and authenticity. Many retailers now incorporate cultural symbols, patterns, and traditions into their store designs to create immersive shopping experiences that resonate with cultural identity. Test your knowledge about how major retailers have integrated cultural traditions into their visual merchandising strategies.

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Anthropologie
Starbucks
H&M
IKEA