Which streaming platform pioneered the 'binge-release model' for its original content, changing how studios approach merchandise release timing and retail storytelling?

In recent years, streaming platforms have dramatically transformed not just how we consume content, but also how retail products are developed and marketed through brand storytelling. Major studios and streaming services have pioneered innovative approaches to merchandise, creating new retail experiences that extend beyond traditional movie tie-ins. Test your knowledge about this fascinating intersection of film, television, and retail product development!

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Netflix, with 'House of Cards' in 2013, releasing all episodes at once and creating a new retail product rollout timeline
Amazon Prime, with 'Transparent' in 2014, introducing a staggered merchandise release strategy that matched episode availability
Disney+, with 'The Mandalorian' in 2019, deliberately holding back merchandise to create scarcity and demand
HBO Max, with 'Game of Thrones' in 2011, coordinating global product releases with each episode premiere