Which gaming platform set a Guinness World Record in 2020 for 'most concurrent players in a concert in a video game' through its brand collaboration strategy?

In the rapidly evolving gaming industry, strategic brand collaborations can dramatically transform a virtual world's reach and user engagement. These partnerships often represent pivotal moments in gaming history, creating unprecedented cross-promotional opportunities and expanding audience demographics. Test your knowledge about one of the most financially successful brand collaborations in gaming history that redefined how we think about virtual world monetization and in-game events.

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Fortnite (with Travis Scott's Astronomical concert)
Minecraft (with Coldplay's Music of the Spheres world)
Roblox (with Lil Nas X's concert experience)
Grand Theft Auto V (with Dr. Dre's The Contract DLC)