Which sports brand first introduced 'NIKEiD' (now Nike By You), revolutionizing retail product innovation by allowing customers to personalize and customize their own shoes online?

The sports retail industry has undergone significant transformation through digital innovation and customer experience enhancements. Major athletic brands are constantly pushing boundaries in how they connect with consumers through both physical and digital channels. Test your knowledge about a revolutionary retail innovation that changed how sports products are marketed and sold!

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Nike
Adidas with their 'miadidas' platform
Under Armour with their 'UA Icon' customization
Reebok with their 'YourReebok' program