Which groundbreaking pharmaceutical brand storytelling campaign first featured real patients discussing their medical conditions on television, revolutionizing direct-to-consumer advertising in the 1990s?

In the competitive world of pharmaceutical marketing, brand storytelling has evolved dramatically over the decades. Some campaigns have fundamentally changed how medical products are presented to healthcare professionals and patients alike. This trivia question focuses on a pivotal moment in pharmaceutical brand storytelling that transformed the industry's approach to marketing prescription medications directly to consumers.

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Pfizer's Viagra 'Bob' campaign featuring a middle-aged man discussing erectile dysfunction
Claritin's 'Blue Skies' campaign showing allergy sufferers experiencing relief in vibrant outdoor settings
Prozac's 'Depression Hurts' campaign featuring testimonials from patients about their mental health journey
Johnson & Johnson's 'One Touch' campaign with diabetic patients sharing their blood glucose monitoring experiences