Which failed product launch in 2011 was dubbed 'The Netflix Killer' but lost its parent company approximately $287 million before being discontinued after just 6 months?

Even the biggest companies can miss the mark! This trivia question focuses on one of the most notorious product launches in entertainment technology history. A cautionary tale of what happens when a major brand misreads consumer desires and market trends, this product launch became a legendary case study in business schools worldwide. Test your knowledge of pop culture product history and see if you remember this spectacular misstep!

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