Which candy experienced a 65% sales increase after its famous placement in a 1982 sci-fi blockbuster, where it was used to lure an alien creature?

Product placement in film and TV has become a sophisticated marketing strategy worth billions. From subtle brand appearances to storyline integrations, these placements shape pop culture and consumer behavior. Test your knowledge on one of the most talked-about and successful product placements in entertainment history that transformed both the product's sales and pop culture!

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• Reese's Pieces in 'E.T. the Extra-Terrestrial'
• M&M's in 'Close Encounters of the Third Kind'
• Skittles in 'The Thing'
• Hershey's Kisses in 'Star Trek II: The Wrath of Khan'

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