Which natural beauty brand pioneered the modern 'against animal testing' retail movement and was acquired by L'Oréal in 2006 while maintaining its ethical commitments?

The natural products industry has transformed retail with sustainable, eco-friendly offerings that appeal to environmentally conscious consumers. From organic food to biodegradable packaging, this sector continues to innovate and grow. Test your knowledge about one of the most influential natural product brands that changed how retailers approach sustainability and consumer expectations.

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Burt's Bees
The Body Shop
Lush
Aveda