What groundbreaking retail technology did Nike first introduce in its House of Innovation stores that revolutionized self-checkout for sportswear shoppers?
Nike's flagship stores, known as 'House of Innovation,' represent cutting-edge retail innovation in the sports industry. These tech-enabled experiential stores showcase how athletic brands are revolutionizing the shopping experience. Test your knowledge about this pioneering retail concept that's changing how consumers interact with sports products and brands.
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- Nike Scan & Go: allowing customers to scan products with their phone, pay through the Nike app, and leave without traditional checkout
- Nike Virtual Try-On: using AR mirrors that digitally overlay clothing on customers without physically changing
- Nike Smart Carts: self-navigating shopping carts that follow customers throughout the store using motion sensors
- Nike Voice Commerce: allowing customers to verbally request products that are then delivered to them via pneumatic tubes
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