Which innovative consumer product experienced a 300% sales increase after its prominent placement in a 1980s sci-fi film, becoming a pop culture icon?

Product placement in movies and TV shows has become a sophisticated marketing strategy that can elevate brands to legendary status. Some product appearances have become so iconic that they've transcended mere advertising to become cultural touchstones. This trivia question tests your knowledge of one of the most famous product innovations that gained enormous popularity through its appearance in a blockbuster film franchise.

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Ray-Ban Wayfarer sunglasses in 'Risky Business' (1983)
Reese's Pieces candy in 'E.T. the Extra-Terrestrial' (1982)
Nike Cortez sneakers in 'Forrest Gump' (1994)
Casio calculator watch in 'Back to the Future' (1985)