Which 1982 film's featured candy saw sales reportedly increase by 65% after its prominent on-screen appearance, establishing product placement as a powerful marketing strategy in Hollywood?

Product placement in films and TV shows has evolved from subtle background appearances to becoming integral parts of storytelling. This practice generates millions in revenue while reducing production costs. From Tom Hanks' love for FedEx in 'Cast Away' to Reese's Pieces in 'E.T.', these strategic placements can launch brands into the spotlight and create iconic cultural moments. Test your knowledge about a groundbreaking product placement that changed how brands approach film integration!

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E.T. the Extra-Terrestrial (Reese's Pieces)
Risky Business (Ray-Ban sunglasses)
Back to the Future (Pepsi)
The Goonies (Baby Ruth candy bar)