Which major theater chain's loyalty program was the first to introduce variable point values based on viewing times and days, influencing how studios schedule releases?

Major film studios and theater chains have developed sophisticated loyalty programs to keep audiences coming back. These programs have evolved from simple punch cards to complex digital ecosystems that track viewing habits, offer exclusive content, and provide special access to premieres. Test your knowledge about the loyalty strategies that keep the entertainment industry thriving in the age of streaming and home theaters.

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