Which religious publisher was the first to implement the 'missionary pricing' model, selling Bibles at below-cost prices in developing countries to improve accessibility?

The publishing and distribution of religious texts has evolved dramatically over centuries, from hand-copied manuscripts to mass production and digital platforms. This transformation has profoundly impacted how religious knowledge is disseminated and consumed worldwide. Test your knowledge about a pivotal moment in religious publishing history that changed accessibility to sacred texts forever.

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Zondervan
Biblica (formerly International Bible Society)
Thomas Nelson Publishers
Oxford University Press