Which retail giant famously used geographic information systems (GIS) to analyze local competition and customer demographics, creating a 'heat map' expansion strategy that helped them grow to over 11,000 stores worldwide?

The geographic positioning of retail stores has always been crucial to success, but in the digital age, innovative retailers are leveraging location data in revolutionary ways. From geospatial analytics driving market research to location-based mobile marketing, geography continues to shape retail strategy. This trivia question explores how one major retailer used geographic analysis to transform their global expansion strategy.

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Walmart
Carrefour
Costco
Tesco