In retail design, what is the widely used technique where high-margin impulse purchase items are strategically placed along paths customers must take to reach essential products?

Retail design is more than just aesthetics—it's a strategic science that directly impacts consumer spending patterns and brand perception. From carefully planned store layouts to the psychological effects of lighting and color schemes, retail environments are meticulously crafted to influence shopping behavior. Test your knowledge about one of the most influential yet subtle aspects of retail design that major brands implement to maximize sales.

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Forced pathway merchandising
Decompression zone positioning
Complementary clustering
Atmospheric funneling