Which gaming retailer first implemented a store-wide AR system allowing customers to scan physical game boxes to view gameplay footage, ratings, and exclusive content through their smartphones?

The gaming retail landscape is rapidly transforming with augmented reality technologies. Traditional game stores are evolving into immersive experiences where customers can preview gameplay, try virtual demos, and interact with digital content overlaid in physical spaces. This poll tests your knowledge of how AR is revolutionizing gaming retail experiences and creating new customer engagement opportunities in the competitive gaming market.

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GameStop with their 'PowerUp AR' platform (2019)
Best Buy with their 'Gaming Reality' experience (2018)
Microsoft Stores with their 'Xbox Preview' system (2020)
Amazon's pop-up gaming stores with 'Prime Gaming Lens' (2021)