Which 1982 film featured the first major documented case of product placement that led to a 65% sales increase for the featured candy, revolutionizing retail advertising in pop culture?

Product placement in movies and TV shows has become a sophisticated marketing strategy in pop culture, blurring the lines between entertainment and advertising. From subtle background appearances to plot-integrated products, this form of retail advertising has evolved dramatically over the decades. Test your knowledge about this influential marketing technique that has shaped both our entertainment and consumer behaviors!

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E.T. the Extra-Terrestrial (Reese's Pieces)
Risky Business (Ray-Ban sunglasses)
Back to the Future (Pepsi)
Top Gun (Aviator sunglasses)