Which digital ticketing innovation had the biggest impact on Broadway sales, creating a new way for fans to access shows that were previously sold out?

The performing arts industry, particularly Broadway, has seen significant shifts in ticket sales strategies and consumer behavior over the years. From traditional box office windows to innovative digital platforms, the way audiences purchase theatrical experiences has evolved dramatically. Test your knowledge about the business side of Broadway in this performing arts sales trivia!

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TodayTix app's mobile lottery system
Digital TKTS booths in hotels
Hamilton's daily digital lottery
Broadway's digital rush ticket system and cancellation line digitization