Which pioneering data analytics system revolutionized political campaigning by integrating voter information, social media activity, and consumer data to create detailed voter profiles during the 2012 U.S. Presidential Election?

Modern political campaigns have transformed into data-driven operations. Campaign strategists now rely heavily on sophisticated market research techniques and analytics to understand voter behavior, predict outcomes, and allocate resources efficiently. This poll tests your knowledge about how political campaigns use customer loyalty concepts and data collection systems similar to those in retail environments to engage with voters and win elections.

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Project Narwhal
Operation Talon
Orca System
Liberty Database