Which groundbreaking market research methodology, developed in the 1990s, uses ethnographic techniques to observe scientists and medical professionals in their natural work environments?

In scientific product development, market research methodologies have evolved significantly over the decades. One particular breakthrough methodology revolutionized how pharmaceutical and biotech companies understand patient needs before bringing products to market. Test your knowledge about this influential research approach that bridges science and consumer insights.

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• Contextual Inquiry
• SERVQUAL Framework
• Bass Diffusion Modeling
• Kano Analysis

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