Which country first legalized direct-to-consumer (DTC) pharmaceutical advertising for prescription medications, fundamentally changing how medical products are marketed to patients?

The pharmaceutical industry has undergone significant changes in how products are marketed to healthcare professionals and patients. Direct-to-consumer (DTC) pharmaceutical advertising represents a major shift in the industry's marketing approach, but this practice isn't permitted everywhere. Test your knowledge about this controversial pharmaceutical marketing strategy that has reshaped how medical products reach consumers.

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