In terms of customer lifetime value (CLV), which mythological product would have generated the highest return based on its legendary durability and the loyalty of its divine user?

Throughout world mythology, certain objects and products have achieved legendary status for their endurance, cultural significance, and 'brand loyalty' from gods and mortals alike. From Thor's hammer to the Golden Fleece, mythological artifacts represent some of the earliest examples of product loyalty and reputation. This poll explores how ancient mythological items would be analyzed in modern retail and brand management terms. Test your knowledge of mythology's most enduring 'products' and the marketing principles that might explain their legendary status!

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Mjölnir (Thor's hammer) - Described as capable of leveling mountains and always returning to its owner's hand
Excalibur - The sword in the stone that was eventually broken in battle
The Golden Fleece - A one-time quest item with limited practical application after its recovery
Pandora's Box - Opened once and immediately caused catastrophic customer dissatisfaction