Which architectural firm pioneered the use of virtual reality as a marketing tool by creating the first widely-distributed VR app allowing clients to experience building designs before construction?

The architectural industry has seen numerous innovative marketing strategies that have revolutionized how firms promote their designs and services. From iconic campaigns that defined an era to groundbreaking digital approaches that transformed client engagement, marketing in architecture has a rich and fascinating history. Test your knowledge of how architectural firms have positioned themselves in the marketplace throughout history.

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Gensler, with their 'Design Reality' app in 2014
Foster + Partners, with their 'Future Space' platform in 2013
Zaha Hadid Architects, with their 'Fluid Form' experience in 2015
SOM (Skidmore, Owings & Merrill), with their 'DesignImmerse' tool in 2012