Which celebrity collaboration holds the record for the fastest-selling designer collection in H&M's history, selling out online within minutes and causing website crashes in 2015?

Celebrity endorsements can transform a brand's visibility and appeal overnight. These strategic partnerships between famous personalities and retail companies often lead to exclusive product lines, memorable marketing campaigns, and significant sales boosts. Test your knowledge about some of the most influential celebrity brand collaborations that have shaped retail marketing in recent years.

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• Beyoncé's Ivy Park
• Balmain x H&M by Olivier Rousteing
• Alexander Wang x H&M
• The Weeknd's 'Spring Icons'

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