Which innovative e-commerce feature, first widely adopted by major sports retailers around 2015-2016, dramatically reduced return rates for athletic footwear?

The sporting goods industry has transformed dramatically in the digital age, with e-commerce becoming a critical sales channel for major sports brands and retailers. This trivia tests your knowledge about a pivotal innovation in sports e-commerce that revolutionized how athletes and enthusiasts shop for equipment and apparel. Do you know which groundbreaking feature changed the game for online sports retailers?

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Virtual try-on technology using 3D foot scanning
Blockchain-based authentication for premium sports merchandise
Subscription-based equipment rental programs
AI-powered personal coaching recommendations with purchases