Which company pioneered the first modern customer loyalty program by introducing 'S&H Green Stamps' that consumers could collect and redeem for merchandise?

Loyalty programs have transformed how retailers build relationships with customers, but do you know when and how these programs first emerged? This trivia question explores the origins of one of retail's most enduring customer retention strategies. The history of loyalty programs reveals how a simple concept evolved into sophisticated systems that drive consumer behavior and provide valuable customer data.

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Sperry & Hutchinson Co.
American Airlines (with AAdvantage)
General Mills (with Betty Crocker points)
Sears, Roebuck and Co.