Which groundbreaking retail strategy did Celestron implement in 2015 that revolutionized telescope sales and became an industry standard?

The astronomy retail sector has undergone significant transformation in recent decades. From specialized telescope shops to major observatories' gift stores, astronomy merchandising has evolved into a billion-dollar industry. Companies have developed unique brand identities and marketing strategies to capture the imagination of both amateur stargazers and professional astronomers. Test your knowledge about how astronomy retail has grown and branded itself in this challenging trivia question!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The 'Stars in Your Hands' program, offering virtual reality previews of what customers would see through different telescope models before purchase
The 'Astronomy Ambassador' initiative, paying Instagram influencers to promote their equipment through nighttime photography
The 'Celestial Subscription Box', delivering monthly astronomy equipment and viewing guides based on personalized star charts
The 'Observatory Partnership', allowing customers to test professional-grade equipment at local observatories before making purchases