Which company lost approximately $300 million in 1985 after changing its flagship product formula in a disastrous repositioning attempt that led to consumer backlash and was reversed within 79 days?

Brand positioning can make or break a company's market presence. Sometimes, even industry giants make costly mistakes when attempting to reposition their brands. This poll tests your knowledge of one of the most expensive brand repositioning failures in corporate history - a decision that cost a company nearly $300 million in lost sales and immeasurable brand damage.

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Coca-Cola (with New Coke)
Pepsi (with Crystal Pepsi)
McDonald's (with Arch Deluxe)
Apple (with the Newton MessagePad)