Which literary series generated over $7.7 billion in merchandise sales (excluding books and movies) by 2019, pioneering the 'Wizarding World' brand extension strategy?

The publishing industry has evolved far beyond just selling books. Modern literary franchises have become massive merchandising empires, with successful authors and publishers creating elaborate marketing strategies to transform beloved stories into multi-million dollar product ecosystems. This poll tests your knowledge about one of the most successful literary merchandising phenomena in history.

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• Harry Potter
• The Hunger Games
• The Lord of the Rings
• Game of Thrones

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