Which athlete holds the Guinness World Record for the most lucrative lifetime endorsement deal, valued at over $1 billion?

World records aren't just about athletic feats or unusual talents—they exist in the marketing world too! Some celebrity endorsement deals have broken financial records and changed how brands collaborate with famous personalities. Test your knowledge about these landmark marketing partnerships that made it into the record books.

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• Michael Jordan with Nike
• LeBron James with Nike
• Cristiano Ronaldo with Nike
• Serena Williams with Puma

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