Which major brand officially 'retired' its long-standing mascot in 2013 for strategic reasons, only to bring it back two years later after sales declined by approximately 7%?

Brand mascots have been powerful marketing tools for decades, creating memorable brand identities and fostering customer loyalty. From anthropomorphic animals to fictional characters, these mascots often become cultural icons that transcend their original product associations. This trivia question tests your knowledge about a significant shift in mascot marketing strategy for a major global brand that made headlines in the business world.

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Planters' Mr. Peanut
Dos Equis' Most Interesting Man in the World
Kellogg's Tony the Tiger
Geico's Gecko