Which Broadway show pioneered the innovative 'Lotto' ticket system that revolutionized theater accessibility and later became standard practice across the industry?

The performing arts industry has seen innovative retail strategies to enhance audience experiences beyond the stage. From merchandise to unique loyalty programs, theaters and performance venues have transformed how they engage with patrons through retail opportunities. This poll tests your knowledge of a groundbreaking retail strategy in the performing arts world that changed how audiences connect with productions.

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Rent
Hamilton
The Phantom of the Opera
Wicked