Which athlete's endorsement deal with Nike created the first signature athletic shoe line that transcended sports to become a global cultural phenomenon?

In the world of pop culture, celebrity endorsements can make or break a product. Some partnerships become so iconic that they forever change a brand's image and cultural significance. This trivia question tests your knowledge of one of the most lucrative and transformative celebrity endorsement deals in history. Do you know which star's partnership revolutionized athletic footwear marketing?

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Michael Jordan (Air Jordan)
LeBron James (Nike LeBron)
Serena Williams (Nike Court)
Tiger Woods (Nike TW)