Which company established the world's first dedicated consumer product testing laboratory in 1912, revolutionizing how products were developed and refined before market release?

Throughout retail history, innovation labs have transformed how products reach consumers. These specialized facilities allow companies to test products in simulated environments before market launch, gathering crucial consumer feedback and identifying potential issues. While commonplace today, the concept of dedicated product testing facilities has an interesting origin story that changed retail forever. Test your knowledge about this retail innovation milestone!

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Procter & Gamble
Sears, Roebuck and Co.
General Electric
Montgomery Ward