Which innovative market research method did Celestron use in 2018 that revolutionized telescope design by identifying previously unknown customer segments?

The astronomy industry relies heavily on sophisticated market research to develop products that meet the needs of various segments—from amateur stargazers to professional observatories. This poll tests your knowledge of a groundbreaking market research technique that revolutionized telescope design and marketing. Understanding consumer behavior and preference patterns has been crucial in making astronomy more accessible to the general public while maintaining advanced options for specialists.

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Neural Response Testing (NRT), where brain activity was measured while users tested different telescope interfaces
Augmented Reality Preference Mapping (ARPM), where customers virtually built their ideal telescope
Longitudinal User Experience Tracking (LUET), which followed users' changing preferences over 5 years
Competitive Positioning Analysis (CPA), which examined telescope preferences across international markets