Which sports retail giant first introduced 'virtual try-on' technology using augmented reality that allowed customers to visualize how shoes would look on their feet without physically trying them on?

The sports retail landscape has been transformed by digital innovation in recent years. Major athletic brands and sports retailers have implemented cutting-edge technologies to enhance customer experience and drive sales. This trivia question focuses on a groundbreaking digital transformation initiative that changed how consumers interact with sports products. Test your knowledge about the intersection of sports retail and technology!

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Nike, with their NIKE FIT AR app in 2019
Adidas, with their Virtual Footwear Experience in 2018
Under Armour, with their UA Virtual Shoe Mirror in 2020
Puma, with their Puma Fit AR platform in 2017