Which iconic film star was the first to negotiate a groundbreaking contract that included a percentage of film merchandise sales, essentially becoming a brand ambassador for their own character?

The relationship between Hollywood stars and brand endorsements has a fascinating history that has evolved significantly over decades. From subtle product placements to major celebrity endorsement deals, brand ambassadors have played a crucial role in marketing strategies within the film industry. This trivia question explores a pivotal moment in the evolution of celebrity brand partnerships that changed how studios and advertisers approached talent contracts.

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Marilyn Monroe for 'The Seven Year Itch' (1955)
Harrison Ford for 'Star Wars: A New Hope' (1977)
Carrie Fisher for 'Return of the Jedi' (1983)
James Dean for 'Rebel Without a Cause' (1955)