Which company pioneered the modern retail loyalty program in 1981 that became the model for many future programs by using a magnetic stripe card to track customer purchases and award points?

Customer loyalty programs have become a cornerstone of modern retail strategy, helping businesses retain customers and gather valuable shopping data. These programs have evolved significantly from their humble beginnings as simple stamp cards to sophisticated digital ecosystems that track preferences, offer personalized rewards, and even influence purchasing behavior. Test your knowledge about the history and evolution of these influential customer retention tools that have transformed the retail landscape.

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American Airlines (AAdvantage)
Walmart (Walmart Rewards)
Starbucks (Starbucks Rewards)
Tesco (Clubcard)