Which unexpected brand collaboration became the fastest-selling celebrity beauty product line in history, selling out globally in under 2 hours upon its 2017 launch?

In the fast-paced world of pop culture, brand collaborations often create major cultural moments and innovative products that capture the public's imagination. These strategic partnerships between companies, artists, celebrities, or franchises can transform markets and redefine consumer expectations. Test your knowledge about one of the most surprising and successful brand collaborations of recent years that broke industry records and changed how we think about crossover products.

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Fenty Beauty by Rihanna x LVMH
Kylie Cosmetics x Balmain
Haus Laboratories by Lady Gaga x Amazon
Rare Beauty by Selena Gomez x Sephora