Which major transportation company successfully repositioned its brand from a budget option to a premium service through its "Surprisingly Ordinary Prices" campaign in the 2010s?

The transportation industry has witnessed several fascinating brand repositioning stories over the decades. Some companies completely transformed their market perception through bold campaigns or pivots. This trivia tests your knowledge about a notable brand transformation that many people aren't aware of, despite encountering the results regularly.

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Zipcar
Enterprise Rent-A-Car
Virgin Trains
Megabus