Which digital marketing innovation, first widely adopted by architecture firms around 2015-2016, revolutionized client presentations by allowing potential clients to 'walk through' unbuilt structures?

In the competitive world of architecture, marketing campaigns have evolved dramatically to showcase building designs and architectural services. From physical models to immersive technologies, firms have embraced innovative approaches to present their visions to clients and the public. This poll tests your knowledge of a game-changing marketing technology that transformed how architectural designs are experienced before construction begins.

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Virtual Reality (VR) headset experiences with spatial audio
Drone-captured aerial photography sequences
Social media time-lapse construction videos
3D-printed scale models with projection mapping