Which athlete-brand partnership created the first signature basketball shoe line that continued production even after the athlete's retirement, generating over $5 billion in annual revenue by 2022?

Athletic footwear endorsements have transformed both the sports and retail landscapes. What began as simple sponsorships evolved into billion-dollar empires that shape consumer behavior, athlete careers, and even popular culture. Test your knowledge about one of the most iconic athlete-brand partnerships that revolutionized the concept of sports product endorsements and created a retail phenomenon that continues to this day.

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Michael Jordan & Nike (Air Jordan)
LeBron James & Nike
Kobe Bryant & Adidas
Stephen Curry & Under Armour