Which global retailer launched the 'Artisans' campaign in 2010, featuring traditional craftspeople from different cultures to promote ethically-sourced handcrafted products?

Cultural traditions play a significant role in retail branding and marketing strategies worldwide. Stores often incorporate local heritage elements to connect with customers on a deeper level. This trivia tests your knowledge about a famous retail branding strategy that successfully integrated cultural traditions to revitalize its global image. Think about retailers who have effectively showcased cultural heritage as part of their brand identity.

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Anthropologie with their 'Cultural Roots' initiative
West Elm with their 'Handcrafted' collection
Starbucks with their 'Heritage Markets' program
Levi's through their 'Made of Progress' campaign