Which sports brand was the first to launch a mobile app that used augmented reality (AR) to let customers virtually 'try on' shoes before purchasing?

The sports retail landscape has been dramatically transformed by digital marketing strategies over the past decade. Major athletic brands have leveraged various digital channels to connect with consumers in innovative ways, changing how we discover, engage with, and purchase sporting goods. Test your knowledge about how leading sports brands have pioneered digital marketing approaches that have revolutionized the industry.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Nike (with Nike Fit in 2019)
Adidas (with Adidas AR Try-On in 2020)
Under Armour (with UA Virtual Footwear in 2018)
Puma (with Puma Fit Technology in 2021)