Which gaming company first introduced 'Interactive Reality Zones' in their flagship stores, allowing customers to physically interact with virtual game worlds through advanced IoT sensors?

The gaming industry has been pioneering innovative retail experiences that blend physical and digital worlds. From pop-up VR arcades to fully immersive brand flagship stores, retailers are creating unique customer experiences that gamify shopping and build deeper brand connections. Test your knowledge about one of the most groundbreaking retail innovations in the gaming industry!

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Nintendo, with their 'Nintendo World' stores featuring motion-tracking environments that respond to customer movements
Epic Games, with their 'Fortnite Physical' locations that transform retail spaces into battle royale environments using IoT-connected props
Razer, with their 'RazerStores' featuring connected devices that create personalized gaming demos based on customer biometric responses
Microsoft, with their 'Xbox Infinity Rooms' that use spatial computing to merge Minecraft worlds with physical store environments