Which government's 'Digital Identity' marketing campaign achieved the highest adoption rate in its first year, setting a global benchmark for public service digital transformation?

In recent years, governments worldwide have been implementing digital transformation strategies to improve citizen services. These initiatives often involve strategic partnerships with technology companies and comprehensive marketing campaigns to drive adoption. Test your knowledge about one of the most successful government digital marketing campaigns that significantly increased citizen engagement with public services.

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Estonia's e-Estonia digital society campaign (2014)
Singapore's SingPass mobile campaign (2018)
United Kingdom's GOV.UK Verify campaign (2016)
Australia's myGovID campaign (2019)