Which presidential administration first employed Madison Avenue advertising professionals to craft its brand positioning, using the strategy of portraying the president as an 'everyday American'?

Brand positioning isn't just for consumer products—it's a critical component of modern political strategy. Each presidential administration carefully crafts its public image to connect with voters and differentiate itself from opponents. This trivia question explores how one notable administration positioned its brand in a way that revolutionized political marketing and created an enduring legacy.

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Eisenhower Administration (1953-1961)
Kennedy Administration (1961-1963)
Reagan Administration (1981-1989)
Clinton Administration (1993-2001)