Which pharmaceutical company underwent a major rebranding in 2019, changing its logo from a traditional shield to a more modern 'double helix' design to reflect its focus on genetic medicine?

The medical industry relies heavily on brand identity to establish trust with healthcare providers and patients alike. As pharmaceutical companies evolve, their visual identities often reflect changing approaches to medicine, scientific advancement, and corporate values. This trivia question explores how one major medical brand transformed its identity to meet modern healthcare challenges while maintaining its heritage.

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