Which of these slogans was used by SOM (Skidmore, Owings & Merrill) in their groundbreaking 1980s marketing campaign that revolutionized architectural firm branding?

Architecture firms rely on powerful marketing and memorable slogans to differentiate themselves in a competitive market. This trivia question focuses on one of the most successful architectural branding campaigns that transformed how design firms position themselves. Test your knowledge of architectural marketing history and see if you can identify which famous slogan helped catapult its firm to international prominence and changed how architectural services are marketed worldwide.

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"Design With Purpose" - emphasizing their human-centered approach to architecture
"The Architecture of Business, The Business of Architecture" - highlighting their dual focus on design excellence and business acumen
"Building Tomorrow Today" - showcasing their forward-thinking design philosophy
"Form Follows Function" - adopting Louis Sullivan's famous architectural principle as their brand promise